With a clean, zen-like brand, an emphasis on sustainable sourcing, and enticing photographs, this smoked fish company has attracted a national following.
> Branding, Naming, Package Design and Food Photography
With a clean, zen-like brand, an emphasis on sustainable sourcing, and enticing photographs, this smoked fish company has attracted a national following.
> Branding, Naming, Package Design and Food Photography
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Retail products are sold in high-end gourmet stores, and national supermarket chains. The products were also featured in the New York Times Food Section.
Creating and documenting new ways to use Benefishal products was and important part of building the brand's appeal.
Whole fish are packed into branded, styrofoam-lined boxes and sold on the wholesale market to domestic and international clients.
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