Cadwalader

Cadwalader

This top-tier law firm, needed a highly visual campaign to express the Firm's values to clients, employees, and prospective hires. We created a set of icons and illustrations to carry the messaging across a broad range of deliverables.

> Design and Illustration

This top-tier law firm, needed a highly visual campaign to express the Firm's values to clients, employees, and prospective hires. We created a set of icons and illustrations to carry the messaging across a broad range of deliverables.

> Design and Illustration

This top-tier law firm, needed a highly visual campaign to express the Firm's values to clients, employees, and prospective hires. We created a set of icons and illustrations to carry the messaging across a broad range of deliverables.

> Design and Illustration

 ______

Chris Riely:  Design / Illustration
Project created at Thinkso Creative
Cadwalader Firm Values Campaign

The campaign slogan "At Our Best" is printed across the front and back covers of the brochure to attract attention at the recruiter's table.

Cadwalader Firm Values Campaign
Cadwalader Firm Values Campaign

Firm Value: Innovation. Legal arguments (and innovative lawyers) often reference previous rulings by section §, and paragraph ¶ to build a case.

Cadwalader Firm Values Campaign
Cadwalader Firm Values Campaign

Each illustration contains textural elements to add a touch of realism.

Cadwalader Firm Values Campaign

New hires are given a business card holder containing the Firm Values and etched campaign slogan.

Cadwalader Firm Values Campaign
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Cadwalader Firm Values Campaign

Firm Value: Community Service. Each attorney sets aside a portion of their time for pro bono work.

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