Chesapeake Bay Candle / Target

Chesapeake Bay Candle / Target

Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.

> Innovation Concepts and Design

Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.

> Innovation Concepts and Design

Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.

> Innovation Concepts and Design

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Chris Riely:  Concepts / Design
Project created at Tom Dolle Design
Chesapeake Bay Candle / Target Packaging + Product Innovation

Zen Gen Collection
This Zen-inspired theme, drew upon the Asian heritage of Chesapeake Bay Candle's owner, by including diecut Chinese characters on the packaging, 3-D relief motifs, ricepaper, and scents like jasmine + lime. The wax balls were an innovation which was inspired by the Zen concept of "becoming whole." As the wick burns, the balls melt and become "whole" again.

Chesapeake Bay Candle / Target Packaging + Product Innovation
chris_riely_Chesapeake-Target_5g

Havana Collection
This line of candles was inspired by exotic tropic evenings that just melt away. Product innovations included converting coconut shells into fragrant candles.  

Chesapeake Bay Candle / Target Packaging + Product Innovation
Chesapeake Bay Candle / Target Packaging + Product Innovation

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