Chesapeake Bay Candle / Target
Chesapeake Bay Candle / Target
Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.
> Innovation Concepts and Design
Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.
> Innovation Concepts and Design
Chesapeake Bay Candle sought to create several new collections to be sold exclusively to their buyers at Target®. Inspired by the cultural motifs of Asia and Cuba, we created the Zen-Gen, and Havana Candle Collections.
> Innovation Concepts and Design
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Chris Riely: Concepts / Design
Project created at Tom Dolle Design
Zen Gen Collection
This Zen-inspired theme, drew upon the Asian heritage of Chesapeake Bay Candle's owner, by including diecut Chinese characters on the packaging, 3-D relief motifs, ricepaper, and scents like jasmine + lime. The wax balls were an innovation which was inspired by the Zen concept of "becoming whole." As the wick burns, the balls melt and become "whole" again.
Havana Collection
This line of candles was inspired by exotic tropic evenings that just melt away. Product innovations included converting coconut shells into fragrant candles.
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