Tradeweb
Tradeweb
This industry-leading fixed income trading firm needed an advertising campaign in advance of their IPO. Our campaign set the tone for this market innovator, appearing on 40+ monitors across Times Square. A television commercial, and digital banner ads delivered the messaging across multiple channels.
> Digital Ad Campaign + Television Commercial
This industry-leading fixed income trading firm needed an advertising campaign in advance of their IPO. Our campaign set the tone for this market innovator, appearing on 40+ monitors across Times Square. A television commercial, and digital banner ads delivered the messaging across multiple channels.
> Digital Ad Campaign + Television Commercial
This industry-leading fixed income trading firm needed an advertising campaign in advance of their IPO. Our campaign set the tone for this market innovator, appearing on 40+ monitors across Times Square. A television commercial, and digital banner ads delivered the messaging across multiple channels.
> Digital Ad Campaign + Television Commercial
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Chris Riely: Design Lead / Storyboards
Emily Wack, Olive Miller, Rick Landers: Additional Design
Jen Utz: Digital Ad Animation
Sarofsky: Animation + Post Production
Project created at Thinkso Creative
The IPO campaign ran on over synchronized 40 screens in NYC's Times Square including the Nasdaq Tower.
^ Click arrow to watch video.
Storyboards from an animated HTML ad campaign market Tradeweb's products in unexpected ways.
^ Click arrow to play animation. The spot ran on lobby monitors and in elevators of trading firms nationwide.
^ Click arrow to play broadcast commercial. The spot targeted traders and investors on CNBC and similar financial news outlets in Europe.
> Brand Refresh
> Brand Refresh
To coincide with their IPO, we refreshed Tradeweb's branding to present a new corporate image to the public. Brand patterns, illustrations, and photo treatments help unify the product lines and upgrade their marketing materials.
KCG commissioned these dimensional murals as a way to welcome employees to their new corporate headquarters. I was responsible for translating the illustrations into 3-D murals constructed using over ten thousand wooden dowel rods.
To coincide with their IPO, we refreshed Tradeweb's branding to present a new corporate image to the public. Brand patterns, illustrations, and photo treatments help unify the product lines and upgrade their marketing materials.
To coincide with their IPO, we refreshed Tradeweb's branding to present a new corporate image to the public. Brand patterns, illustrations, and photo treatments help unify the product lines and upgrade their marketing materials.
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Chris Riely: Design Lead / Illustration
Project created at Thinkso Creative
Tradeweb's refreshed brand identity captures the growing network of market liquidity, trading tools, and services they connect clients to.
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