RPB

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

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Chris Riely: Branding / Illustration / Art Direction
Project created at Thinkso Creative

RPB's symbol references the Star of David. By modifying the shape an arrow appears in cyan. This arrow suggest both forward movement and positive financial returns.

RPB's signature pattern contains elements common to plan participants such as: synagogues, schools, sacred texts, religious icons and references to Jewish traditions.

A preliminary website sketch.

The Reform Jewish Values Fund is an SRI fund that offers plan participants a way to grow their investment while supporting their religious values.

We art directed and storyboarded this video to give participants and employer organizations a quick overview of what RPB is all about.

A facts sheet template was created to report the quarterly performance of each funds.

Email templates and a welcome kit deliver important updates to plan members and employers.

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RPB

RPB

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

The RPB was established as a pension and benefits fund for Rabbis and staff memebers of the Jewish Reform Movement. Their new brand references Jewish traditions, and appeals to young Rabbis, while retaining a tone of financial expertise.

> Branding, and Illustration

Chris Riely: Branding / Illustration / Art DirectionProject created at Thinkso Creative

Chris Riely: Branding / Illustration / Art Direction
Project created at Thinkso Creative